Good & Well

Good & Well is a private investment firm investing in companies that are leading the way to a more equitable and sustainable economy. I created a brand kit for the firm that was designed around their existing logo and brand values. This included Brand Guidelines, Logo Variations, Typefaces, and custom icons.

Design: Zaehen Ghanshani
Art Direction: Sy Chia
Copy: Zaehen Ghanshani, Georgia Cottrelle, Charlotte O’Brien
Strategy: Georgia Cottrelle, Charlotte O’Brien

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