Shoppers Foundation for Women’s Health

What originally started as a strategic exercise to provide more focus to the Shoppers Life Foundation’s work, evolved into the complete rebranding of the foundation to Shoppers Foundation for Women’s Health and the launch of a new platform “Make Women’s Health Visible”, replacing the previous LOVE YOU by Shoppers Drug Mart platform.

I worked alongside several creatives to develop the logo and brand guidelines for the foundation, after which I brought the brand to life through in-store print assets and animated social media posts.

Art Direction: Jon Lane, Mitchell Sharpe | Design: Zaehen Ghanshani |
Copy: Liz Allemang, Justin Lam | Social Copy: Paul Rivait |
Strategy: Valerie Aguiar, Sarah Civil, Katie Elder