This Place is SPECIAL was a campaign for Sunnybrook Hospital in Toronto, Canada, to highlight the uniqueness of the treatments, technology, and stories that take place there every day. I created 100+ assets to support the campaign, including newspaper and magazine ads, paid digital ads, and organic social media posts.

Art Direction: Erin Stevens | Copy: Heather Apple |
Design: Marta Royo, Zaehen Ghanshani | Strategy: Rachel Klysen, Beth Thomson